In this four part blog series we give our very best advice to creating a successful small business franchise. We always notice what makes a home based business successful and pass that information on to our franchisees.
Step 1 | Don’t reinvent the wheel
The good news with buying a commercial franchise is someone has gone before you. Someone has already tried and failed and tried again. They already know what works for their business and how to grow it.
They’ve already unlocked the keys to what types of marketing work. They’ve already discovered all the target markets and they have training. Any company worth its salt is going to provide excellent, ongoing franchise training.
So why do so many people waste time and energy trying to do all of the above on their own? One of the fastest roads to creating success in a commercial franchise is to take advantage of those who are already involved with the franchise.
And as far as a corporate entity goes, the more successful you are the better reputation the company will have. You are an investment for corporate. They should be fully invested in your success. But you will have to take advantage of what they have to offer.
By taking advantage of the other franchisees experience and utilizing any corporate training available your confidence in your business will grow. Confidence in your company establishes confidence to your customers.
Every business is different even within a franchise. You will have different types of clientele in different regions. That’s when you tweak the information you’ve already learned.
And anytime corporate has a convention or seminar, make sure you get there no matter what. That’s when true connections with other franchisees can happen. And calling on a friend for advice is always much easier.
Learn how to create your own strategy in step 2.