Here are some successful tips for a home-based business launch. For many home franchises or home-based businesses you have to think strategically to get your business the attention it deserves. Take a little time to come up with some great business launch ideas, even if you have been in business for a short amount of time already.
1) Showcase your expertise:
This is the time you want to sing your own praises. Establish yourself as an expert in your field by giving free speeches at your local college or social clubs, like Elks, Kiwanis, etc. You can even take the time to record your speeches and use them on your website.
2) Host a Party:
What better way to launch your business than to host a party, or better yet, have a friend host one for you. You can get media attention if you turn your business launch party into a fundraiser for a local charity as well. It may be as simple as having a diaper drive to raise supplies for your local diaper bank or food donations for your local food bank. Contact the media to inform them of your event and charity you will be sponsoring. That way you are doing yourself and the community a service.
3) Free Samples or Free Demonstration:
If your home-based business is a product, you can deliver samples to local radio stations. Debbie Fields who started Mrs. Fields cookies did just this and was very well received. If it is a service you provide as we do here at Leather Medic, look for opportunities to showcase free demonstrations.